Branding and Communications Work
Entrepreneurial-minded, creative individual with experience across publishing, media, and technology whose goal is to help great stories reach their audiences. Confident communicator who creates and fosters collaborative and long-lasting partnerships with media, creators, and clients. Experience in nurturing and developing one-on-one relationships with creatives in order to help them implement best practices for audience growth. Familiar with writing and implementing scalable communication and education systems for creatives—and training creatives on how to speak about their brand. Experience in being an internal and external advocate for a portfolio of creatives. Deep knowledge of how to position a story and give content context. Enjoys projects that require cross-functional teamwork and data-driven results. Self-starter, empathetic teammate, proactive thinker, creative storyteller. And, as a creative herself, she’s passionate about helping other creators on their journey.
In her role as Account Manager at Archetype, Buccieri develops scalable media strategy for initiatives such as product announcements, proactive campaigns, and executive thought leadership. She’s worked with everyone from billion dollar public companies to bootstrapped startups. Brands include Slack, Cloudinary, Mailchimp, VSCO, VIZIO, and more. Sh'e’s her client’s trusted counsel on media strategy and is able to identify and implement strategies that lead to direct results. She’s had success in earning media results for clients in business, tech and industry trade publications. She handles complex and time sensitive situations with ease. She’s creatively placed stories in top tier media for brands, executives, and products, focusing on growing audience and brand awareness.
